Like Robbie Williams before her, Mel C has turned her back on the
exploitation of pre-pubescents through corny pop tunes to re-invent
herself as a 'credible' solo artist.
Unlike Robbie Williams, success ain't beckoning.
Whereas Robbie's first move was to decampo for a weekend's narcotic
abuse with The Gallaghers, Mel C had the cheek to cover 'Anarchy In
The UK' at Chelmsford and then had the arrogance to be affronted when
she was booed and heckled from the stage.
The promotion campaign for her debut album centres
around the fallacy that Mel C is the talented one of the five music
industry spice puppets.
But the hype the LP has generated has nothing to do with talent and
everything to do with the extortionate amount of money ploughed into
hiring collaborators, songwriters and producers to create a product
for her famous name to sell.
It will be a damning indictement of British music if the ploy
succeeds.
Fortunately, 'Northern Star' is far too weak a record to attract
anyone other than those for whom purchase is compulsory for the name
on the sleeve.
Mel - sorry, Melanie now we're all mature and credible - doubtless
believes her own musical tastes are reflected in the incohesive
assortment of styles hurled together here.
In truth, her menagerie of songwriters (or collaborators if anyone
actually believes Mel writes any of this drivel) have simply
plagiarised Texas, Garbage, Sheryl Crow etc., and fashioned Mel's
vocals to sound like a scouse Diana Ross.
The result is an appalling pastiche of the supposed inspiration for
these songs. Each track is hollow, insincere and wreaking of over-
production.
Single 'Goin' Down' is a cringeworthy mish-mash of squawky, shouty
nonsense while 'Why' has a sample of a small kitten being strangled,
unless Mel is performing a most plausible impersonation.
Lisa Left Eye from TLC guests on 'Never Be The Same Again' and guess
what, it sounds just like a crap TLC song.
There is one saving grace. 'I Turn To You' attempts to be nothing
other than a pop song. No pretentions to cool, just a melody and
disco beat.
This track alone represents Mel C favourably - for what she is - an
industry fashioned pop star. Nothing more.
Guernica